A Return To What Matters
Who we are
At Roots etc, we’re not here to impress you with fluff.
We’re here to get to the root of what actually matters: thoughtful design, bags that pull their weight, quality that lasts longer than a TikTok trend and prices that don’t assume you have a trust fund.
Our brand Roots etc reflects our belief that everything strong, lasting, and beautiful grows from solid foundations (like a solid bag… or a good bra!). We curate bags based on real life, not fantasy editorials nor fleeting trends. Every piece builds into a capsule that’s been carefully considered so you don’t have to stand in front of the mirror asking, “Does this work?” Spoiler: it does.
We’ve got you covered from that morning coffee spill to after-work drinks you forgot you agreed to. The tote. The crossbody. The bucket. The clutch. All designed to do the job beautifully without shouting about it.
At Roots etc, we offer bags to women who got style, not a logo obsession. She knows how to mix a designer heel with an under-the-radar bag and look like a million bucks (without spending it).
You know it’s rare to find something that is made of genuine leather, genuinely stylish and genuinely affordable - but that’s kind of our thing.
Roots etc it’s more than smart… it’s a quiet kind of brilliance.
Roots etc - is it the brand for you?
Let’s find out.
- Do you believe elegance doesn’t need embellishment?
- Do you love the feel of luxury but not the obscene price tag (or the logo parade)?
- Do you choose quality, but still check the price-per-wear in your head?
- Do you prefer timeless over whatever’s trending this week?
- Do you wear your designer heels with a bag that doesn’t scream, but definitely speaks?
If you nodded at least once (maybe twice), welcome! You’ve just found your people. Women who value quiet confidence, timeless design, and a bag that does more than just ‘hold stuff.’
About roots etc
We understand the growing concern around online scams and ghost stores (we’ve seen them too, and we get it). That’s not us. That’s why we’re transparent about who we are.
Our warehouse, customer service and orders ship from Sydney, Australia. Roots etc is operated and owned by Lokal et al Ventures Pty Ltd. We're an Australian-owned & operated business, fully registered and with verifiable ABN.
Genuine Leather. Genuinely Stylish. Genuinely Affordable.